Project 2: Event Ad



  1. Description: A full-bleed color event ad using only Microsoft Word and a scanner.
  2. Process (Programs, Tools, Skills, FOCUS principles): I scanned the image from a magazine and opened it up in Microsoft Word. The photo was large enough to spread across the whole page. From there I added the text above the lamp and then added the details on the bottom. To add extra contrast, I added an almost-transparent background to the text box with white text.
  3. Message: The message in this ad is to promote a charity auction to collect funds to donate to the Anxiety and Depression Association of America.
  4. Audience: The audience for this ad is those people who know of and care about people who suffer from depression and/or anxiety and want to support a good foundation.
  5. Color scheme and color names: My color scheme is monochromatic blue. The picture came with a perfect color scheme, so I wanted to keep my additions simple and keep the flow.
  6. Top Thing Learned: I learned how to scan properly and how to use Microsoft Word for more than typing Essays!
  7. Title Font Name & Category: COCOGOOSE, decorative ; Impregnable, script
  8. Copy Font Name & Category: Tahoma, sans-serif
  9. Scanned images used, sources, original sizes, location of scanner used: My image was scanned from the Oprah Magazine, January 2016. The original size of the image was 9×11 and was scanned from my roommate’s scanner.

2 thoughts on “Project 2: Event Ad

  1. I really enjoyed looking over your project. The image you picked along with your wording fit perfectly!. One thing about the image is it seems to have a little bit of pixilation causing not as much clarity as we are hoping for. I do like how you aligned the title keeping it simple with the lamp, I do wish there was some other kind of alignment with the body text as its all centered and the boxes are a little distracting but I do like the set up. I also really enjoyed how you pulled out the colors from the image for the color scheme as well, and kept it simple. Over all great job! Maybe check out Naomi Sweet’s blog and see how she did her alignment 🙂


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