COMM 111

Let’s talk about Nike

nike-plus-size-campaign-4
photo credit: Nike

It’s been a big couple of weeks for Nike. They finally rolled out their Plus Size workout line for women that was announced back in July 2016. There are over 200 items in the line, including bras, tops, pants, shorts and jackets from sizes 1X to 3X, bras going up to a size 38E, reported by Mashable.

Nike is the first big athletic brand to bring out plus size wear. And that’s a big deal. There are a few smaller brands within stores that carry plus sizes, but I’ve never found success or consistency. I have found, however, my underwear line, loud and proud underneath thin, cheap fabric. So, I’m hoping for the best with Nike’s new plus size line. Arguably the best  or most popular athletic brand in the world right now, you would think it could handle it. Let’s hope so.

People on the internet have reacted positively and excitedly.

Body positivity has become a large topic in society over the last decade, and even more so over the last five years. Nike is jumping on board and I’m hoping it will inspire other large brand names (Victoria’s Secret, please) to join the bandwagon.

“The days where we have to add ‘female’ before ‘athlete’ are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape,” says a press release from the brand.

In addition to this amazing inclusion, the brand has also announced that they will be rolling out an lightweight, functional, athletic hijab soon. Talk about inclusive.

Nike Hijab
photo credit: Nike

A lot of people seem to wonder about the timing of this announcement and if it’s a political statement against President Trump following his executive order to ban immigration from certain Middle Eastern countries. However, an article by Fortune speculates that it has little to do with politics and more to do with expanding to reach out to its growing market of Muslim shoppers.

With such a big brand expanding to include everyone, we can all have hope that other companies and societies will do the same in time.

You can shop Nike’s plus size line here and read more about the Pro Hijab launch here.

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