Today we’re going to analyze one instagram post in a series of posts by the one and only Kris Jenner. Mom and Manager recently “hacked” her daughter’s Kylie Cosmetics insta page to announce her new “momager” makeup collaboration that will be released on Mother’s Day.
- What is the main purpose of the post?
- the main purpose of this post was to promote the new “Momager” collection that will be released for Mother’s Day. Kylie Cosmetics collaborated with Kris Jenner, Kylie’s mom, to create a huge makeup collection that features some of Kris’ most iconic lines from their reality TV show, Keeping Up With The Kardashians. Kylie’s instagram page remains “hacked” by Kris, temporarily changed to @kriscosmetics until the collection releases on Mother’s Day.
- Who is the audience of the post?
- the audience of this post is first and foremost the followers of Kylie Cosmetics, but also followers and fans of Kris Jenner and the rest of the Kardashian clan.
- How does the post connect with the audience?
- The post connects with the audience by the sense of humor it possesses. Those who love Kris and the Kardashians/Jenners, love it when they mess with each other and they love their over the top, extravagant ways of existing, so this image with Kris on a throne, with a martini and a fur scarf embodies what fans love.
- What value does the post provide to their audience?
- This post provides humor, but also excitement for the launch of a makeup collection with the famous Momager, Kris Jenner. Fans get excited when Kylie does collabs with her family members.
- How does the post’s design connect and communicates with the audience?
- When you see this post in your feed, it’s not one that you can easily scroll past. You stop to look at it and wonder what is going on. It captures attention.
- What metrics (likes, shares, re-tweets, etc.) will be used to determine if the post is successful?
- The successful-ness of this post is determined by likes and comments.
Sarah Barrett 