I feel a little bit more positive going into this week. Last week ended with kind of a bummer because Thanksgiving ended (and so did my Black Friday shopping spree because I’m now broke), but also because my ads weren’t bringing any visitors to my page except for people looking for things very unrelated to… Continue reading Week 11 – Landing Pages and SEO

Well, I’ve just started running my ads, and let’s just say… it’s not going great. I’m not sure what in my set up is wrong, but it seems to be ALL wrong. I have over 200 impressions for my website, however, all the clicks I have have come from searches that were mostly all related… Continue reading Week 10 – Optimizing Ad Performance

This week in our online business class we dove into Google Analytics and learned more about how to tailor our ads and our website to our target audience. Google Analytics is going to be a LOT of help. That feature can do so much that what I will write here will barely scratch the surface.… Continue reading Week 9: Google Analytics

This week we focused on creating ads to go live for our business. I learned a lot about what words to use and not to use in an ad. Certain words and grammatical errors can actually get your ad disapproved by Google and you’ll have to rewrite it to get it right! It’s important to… Continue reading Week 8: Ads and Ad Groups

This week we focused on creating an ad campaign and trying to find the best keywords for our online business. I went into Google Ads and started a campaign without launching it yet. I decided to keep my ads local to me (in the Seattle/Tacoma area), since I want to start my freelancing pretty close… Continue reading Week 7: Ad Keywords and